Nothing but bratwurst. Really? No way!

We’re looking beyond the bratwurst stand!

In all our surveys, in all tests to determine which social media post or website text performs best, and despite all the world heritage themes existing in Thuringia, there’s always one clear winner: the bratwurst. The real “Thüringer,” mind you, prepared on a charcoal grill.
Yes, we Thuringians are proud of our bratwurst. We eat it often – at every town festival, at Christmas markets, or as a quick lunch in the office break. Unless, of course, we go without meat. What do we do then? Starve to death or emigrate.

No worries, just kidding. We don’t shout it from the rooftops, but we actually have plenty of alternatives. Let’s start with the famous Thüringer Kloß (potato dumpling). Made purely from potatoes, it’s vegan by nature. Add some chanterelles and Thuringian apple vegetables, and voilà – a new favourite meatless dish.

Or take a trip through the countryside and stop by our farm shops. Directly from the producers you’ll find, for example, cheese from the Thuringian Forest goat, Altenburg saffron honey, herb mixes from meadows in the Schwarzatal valley, and much more.

Meat lovers with a focus on sustainability won’t miss out either. Try the premium beef products from Oberweißbach, where cattle graze mountain meadows instead of being kept in stuffy barns. Or head to the Eichsfeld, a region that’s been home to masterful air-dried sausages for centuries.

Feeling adventurous? Okay! Sure thing. Culinary discoveries sometimes pop up just around the corner – like Kloß sushi. Sounds experimental, right? It was invented by Meeta Wolff, an Indian-born Thuringian, inspired by her favorite dish: roulades with dumplings. She united both things in a sushi concept. Meanwhile, there are countless variations.

So yes, there are plenty of alternatives to the bratwurst stand. The choice is yours: country inn or fine dining, beer cellar or beer garden, views of the Saale Valley or Wartburg Castle, dinner in a vineyard or a historic mill. And don’t worry, we’ve got drinks too. In fact, Thuringia has 224 different beers. Award-winning wines grow in the Saale-Unstrut region, while fruit from the Weimar area and the Thuringian Basin is turned into delicious juices and liqueurs.

And if, in the end, you still go for the bratwurst – please, always with mustard. That’s how you show both respect and insider knowledge (expert tip: Don’t ketchup your bratwurst!).

Well. Hopefully we haven’t gone on too long here. We wouldn’t want everyone rushing over and eating up all the good stuff. Wait – did someone just say: “Off we go to Thuringia”? Oh dear …

Cover image: AI-generated

Thuringia – anything but wurst!

Regional cuisine, reimagined.

And if it really comes down to the bratwurst …

Want more clichés?